The Search Ninja

Mind Your P’s & R’s

June 6th, 2007 . by admin

I’ll apologize in advance for beating this horse which is very much dead and gone, however:
After reading some highly visible misinformation about PageRank recently I would like to offer a few points of clarification on the Larry Page brainchild:

  • PageRank is not an evaluation of content (In and of itself it does not consider anchors, body text, etc.).
  • PageRank is a query-independent evaluation of the relative importance of a given document.
  • PageRank is not “improved”, increased or affected in any way via manipulation of document content.
  • PageRank data is not available via the Google toolbar.
  • PageRank calculators are generally only useful in the context of intellectual exercises and simple architectural experimentation. The only way to accurately calculate PageRank is to implement a system which performs the iterations across Google’s entire document set. In other words to do what Google does.
  • PageRank is not the most interesting (or important) feature of Google’s document retrieval and sorting algorithms.

For more info read: Google PageRank and Related Technologies (PDF)

Reflections: Pole Position Marketing

June 6th, 2007 . by admin

As some of my more astute readership may have deduced; My second tenure with Pole Position Marketing has drawn to a close. And while I was somewhat saddened to go I have left behind a lasting legacy in the form of research, infrastructure and many satisfied clients.

Short History…
My relationship with Pole Position Marketing began about 4 years ago, when I was hired to do link research for the company as its second employee. The three of us: Stoney, my good friend Brendan and myself worked out of Stoney’s home-office. At that time Pole Position Marketing was called Pole Position Web. We quickly moved into a real office space and for the next year Stoney and I worked together developing and refining the business operations, corporate image, brand identity, job roles, etc. I watched the small-time operation develop into a respectable SEO business.

GreenBUILT…
In the summer of 2005 I left PPM to pursue my own endeavors under the banner of GreenBUILT Research & Development.

Round 2…
I went back to Pole Position Marketing for a second term back in October of ‘06 when Stoney contacted me to discuss possibly working together again. After some discussion I rejoined the PPM team and was able continue and complete my work there. Last month PPM and myself parted ways once again, however this time I am able to say that I have truly completed my work there. The only regret I have is not having had more time to work with my apprentice, Rob (a.k.a. Rob “Bass” - The Right Hand with the Master Plan. ). But he will do just fine if he continues to apply the first two laws of learning Second Generation SEO:

  1. - All SEO information is essentially worthless.
  2. - If you want to learn SEO, don’t look to SEO resources to help you.