No matter what side of the argument you are on, you always find people on your side that you wish were on the other.
- Jascha Heifetz
Wine makes a man more pleased with himself; I do not say that it makes him more pleasing to others.
- Samuel Johnson
Today at the office, the boss and myself were enjoying a lively game of pool and discussing the future of search engine optimization. He felt that SEO would eventually become recognized as a minor aspect of traditional “Marketing”. That is, according to his prediction, SEO would remain a common aspect of Search Marketing, however Search Marketing would (eventually) be recognized as an aspect of Marketing (proper).
I feel that while this may seem (intuitively) to be the logical course for SEM/SEO, the increasingly technical/scientific nature of true SEO may always earn it a distinction as unique profession/practice. The skillset of a true Gen2 SEO is significantly different from that of a marketing professional. Accordingly, I predict that over the course of the next few years we will see a greater distinction between search engine optimization and traditional marketing. I would even go so far as to say that a clear distinction will exist between SEO and SEM. The later I see as being focused more strongly on paid placement avenues for achieving visibility.
This one’s interesting: The Salamander’s tongue actually acts with a speed that is greater than can be explained by muscular action alone.
SEOMoz offers 8 tactics to help you get the job done.
Today in the office, my colleagues and I were reviewing client campaigns and it spawned some interesting discussion about whether or not a strict SEO campaign can ever reach a plateau or a point in which no further progress can be made and therefore no further SEO efforts are required.
Before anyone starts ranting and railing about being forward-thinking and building long-term business success through diversification and expansion, STOP!, Shut up and listen. I’m talking about a very particular type of campaign. One in which the client has defined their goal as being rankings for specific search phrases and nothing more. They have no interest in expanding or even building upon their success (They really do exist!). And despite our expert council and visionary strategy for helping them build their business into the future; these clients simply will not budge. In this case the SEO Plateau Effect most certainly exists.
The question is; What do you do with clients that choose to bathe in their own stasis?
A few years ago, these types of campaigns were favored by many SEO’s because they eventually resulted in being able to collect MRC’s from clients even though no actual work was being performed. I think that in today’s search marketing arena, there really is no place for these types of campaigns. Perhaps at some point it’s simply best to let these clients go.
During my morning feed-read, I found someone discussing Wordpress 2.1 and the benefits of upgrading to the newest version of our favorite blog platform. I was not quite sold until I saw that Wordpress had named the latest release after the prettiest little girl I know and so I will be upgrading The Search Ninja Blog…
For Ella….
It seems that here in Reno, there is something of a re-branding fever that many local businesses are experiencing. One of the most significant that I have seen is Washoe Health Systems re-branding as Renown Health. Companies may re-brand for lots of different reasons: publicity, mission refocus, to appear more timely, to escape the negative stigma of an obviously unpopular namesake, etc. occasionally a company may re-brand and then de-brand (retro-brand). Which can be motivated by finding that a new image isn’t taking quite as well as the company had hoped or even as the result of divestitures/mergers (For example the many faces of AT&T and its spin-offs).
Obviously the longer a brand has been in play, the more difficult it is to effectively re-brand and accordingly the stronger the motivation for such a move must be. It would be interesting to know some the concrete internal motivations for Washoe Health to abandon their 140+ year old brand name in favor of Renown.
As you may or may not know I come from VERY humble roots. So much so that ghetto-hardened slanguage is very much a part of my vocabulary. In the professional arena these skills are rarely applicable or beneficial in any conceivable way, and consequently everything that comes out of my mouth must pass through an active filter/translator that I have created to help me maintain the illusion that I come from the same type of background as my colleagues (I don’t want to offend the delicate sensibilities common to business professionals).
About a month ago I contributed some key terms from my “spirited” youth to the Slang O’ The Day website. Today I noticed that one of my entries was published:
“A vacuum is a hell of a lot better than some of the stuff that nature replaces it with.”
- Tennessee Williams
Google’s webmaster tools, or more specifically the “add a website” feature of webmaster tools seems to be quite effective at initiating the “initial discovery” of a website. For example; jasonjgreen.com is a brand new site with no backlinks whatsoever. On Friday I added jasonjgreen.com to my tracked websites in the Google Webmaster Tools system. This morning the website showed up in my Google Alerts for “Jason J Green”.
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