The Search Ninja

Reflections: Pole Position Marketing

June 6th, 2007 . by admin

As some of my more astute readership may have deduced; My second tenure with Pole Position Marketing has drawn to a close. And while I was somewhat saddened to go I have left behind a lasting legacy in the form of research, infrastructure and many satisfied clients.

Short History…
My relationship with Pole Position Marketing began about 4 years ago, when I was hired to do link research for the company as its second employee. The three of us: Stoney, my good friend Brendan and myself worked out of Stoney’s home-office. At that time Pole Position Marketing was called Pole Position Web. We quickly moved into a real office space and for the next year Stoney and I worked together developing and refining the business operations, corporate image, brand identity, job roles, etc. I watched the small-time operation develop into a respectable SEO business.

GreenBUILT…
In the summer of 2005 I left PPM to pursue my own endeavors under the banner of GreenBUILT Research & Development.

Round 2…
I went back to Pole Position Marketing for a second term back in October of ‘06 when Stoney contacted me to discuss possibly working together again. After some discussion I rejoined the PPM team and was able continue and complete my work there. Last month PPM and myself parted ways once again, however this time I am able to say that I have truly completed my work there. The only regret I have is not having had more time to work with my apprentice, Rob (a.k.a. Rob “Bass” - The Right Hand with the Master Plan. ). But he will do just fine if he continues to apply the first two laws of learning Second Generation SEO:

  1. - All SEO information is essentially worthless.
  2. - If you want to learn SEO, don’t look to SEO resources to help you.

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