The Search Ninja

Today in the office, my colleagues and I were reviewing client campaigns and it spawned some interesting discussion about whether or not a strict SEO campaign can ever reach a plateau or a point in which no further progress can be made and therefore no further SEO efforts are required.

Before anyone starts ranting and railing about being forward-thinking and building long-term business success through diversification and expansion, STOP!, Shut up and listen. I’m talking about a very particular type of campaign. One in which the client has defined their goal as being rankings for specific search phrases and nothing more. They have no interest in expanding or even building upon their success (They really do exist!). And despite our expert council and visionary strategy for helping them build their business into the future; these clients simply will not budge. In this case the SEO Plateau Effect most certainly exists.

The question is; What do you do with clients that choose to bathe in their own stasis?
A few years ago, these types of campaigns were favored by many SEO’s because they eventually resulted in being able to collect MRC’s from clients even though no actual work was being performed. I think that in today’s search marketing arena, there really is no place for these types of campaigns. Perhaps at some point it’s simply best to let these clients go.