Advantages of the Internet Marketing Landscape
It is amazing to me the number of businesses that are still operating without a serious Internet marketing initiative. The opportunities afforded by the Internet are in many ways superior to the traditional advertising arenas. The following list explores some of the top reasons why.
Global Reach: The Internet offers instant international accessibility and consequently global market reach. Any website is a potential vehicle for world wide business ventures.
Low Overhead: Conducting business on the Internet can literally cost next to nothing. Many Internet businesses realize profitability soon after getting up and running. This also affords small business owners some latitude for experimentation which in turn can lead to even greater profitability.
Precision Marketing: With the advent of powerful Internet search engines such as Yahoo! and Google; the Internet now provides access to specific niche audiences. The use of strategic search engine optimization can drive highly targeted traffic with excellent conversion.
Visitor Data: Websites are able to capture valuable visitor data such as where visitors came from, path of navigation and statistical purchase activity. This information represents practical business intelligence: For example knowing how visitors came to a website can indicate the success or failure of certain advertising efforts. Understanding how visitors navigate a website can be leveraged to enhance usability and build customization features which are designed to improve conversion and loyalty.
Normalized Competition: The World Wide Web provides a neutral space where the little guy can be truly competitive. Giant corporate offices, VP restrooms and company jets are meaningless in this landscape.
